Do you find Finland grey, quiet and reserved?
Finland has long been a glamourous, cosmopolitan and open country!
Exactly, you are about to be presented with how Finland with the help of travel posters attracted travellers from both near and far to this country in the north. With a fresh confidence and in many different languages we yelled: Come to Finland!
Travel posters were the internet of the time. That was how you got the message across. The posters were found in the windows of travel agencies in Finland, Stockholm, Berlin, London, Paris, New York…
And it was the picture which was intended to attract, the picture that would spark that interest in adventurous Europeans and Americans.
And who created the pictures? Anyone from well-known artists to anonymous marketing graphics. Therefore this exhibition is one big ode to the artists. And to all travel companies like for example the Finland Steamship Company, Aero (Finnair), the Finnish State Railways and to organisations like the Finnish Tourist Association and Suomen-matkat. They all believed in what they did and ordered new works of art every year.