Nordic Place Branding Conference 2017, January 18-19 in Helsinki

18.01.2017 to 19.01.2017

What, where - The Nordic Place Branding Conference is an annual forum, the seventh edition will be held in Helsinki, Finland.

Why - Participants will hear first-hand insights, advice and inspiration from experts and practitioners who will be sharing experiences that can be applied to other cities, regions and countries. Successful, innovative and creative approaches will be in focus from the Nordics and beyond. Good takeways participants can use themselves.

Agenda: The cases include Amsterdam, Berlin, Nantes, Örebro, Helsinki and more. There are three conference themes:

  •        Talent Attraction Management – what strategic assets are needed and how to market them to get more talent
  •        Business Attraction Management – how to differentiate in the international competition for business and investments
  •        Destination marketing and development – how to make your place more attractive for both citizens and tourists

See also attached and

Special offer - UBC members will get a special rate. In order to benefit from this offer, please register via the website and quote UBC NPBC17 to get the ticket for 300 € (excluding VAT, normal price 450 €). (Single ticket 450 €, UBC offer: 300 € for two persons, per person)

Extra feature this year – for those of you who work with tourism, book an early bird ticket and get a FREE pass to MATKA Nordic Travel Fair, the biggest Nordic tourism event of the year for professionals and visitors. Starting 19th January.

More information:

Pärtel Peeter Pere


Tendensor International AB

Nordic Place Academy

+372 5664 0610


Twitter: Paertel

Join us at Nordic Place Branding Conference 2017. Learn from the leading professionals on how your city/region can attract international talent, investments and become a great living environment that attracts tourists. See more: Last year Oslo, this time Helsinki (January 18-19).